"We love our retail dealers, as they are the lifeblood to Kendon's success," says Kendon president Frank Esposito. "Nothing works better for the consumer than working with a knowledgeable stocking dealer. We didn't want to undermine those relationships by selling online direct to our consumers, so it was great news when we found Shopatron. Now we keep our customer base happy by selling directly from our website, and still keep our retail partners happy giving them the orders."
Shopatron promotes an e-commerce system that enables suppliers to sell online without bypassing the retailer channel. Kendon joins other powersports suppliers -- including AGV Helmets, Ducati, LeoVince, Motion Pro, Progressive Suspension, Scott USA, Shark Helmets, Ski-Doo, Suzuki and Yuasa -- using the Shopatron system.
Posted by Mary Slepicka