Kid Rock booked for Harley anniversary event, OEM will sponsor tour

Publish Date: 
Jan 29, 2013

MILWAUKEE, Wis. - Harley-Davidson has signed on to sponsor musician Kid Rock’s 2013 Rebel Soul tour, which will include a Saturday night performance for the company's 110th Anniversary celebration in Milwaukee over Labor Day weekend.

Kid Rock's Rebel Soul tour kicks off Feb. 2 in Kansas City. Harley-Davidson plans to offer fans unique experiences at each of the 60 planned stops during the tour. The tour sponsorship is just one aspect of the relationship, which will extend from concerts to retail promotions.

The final stop on the tour will be Aug. 31, when Kid Rock rolls into Milwaukee to party with thousands of his fellow riders. Kid Rock will play a ticketed show at the Marcus Amphitheater, on the south end of Milwaukee's Henry Maier Festival Park (Summerfest Grounds). Fans who buy 110th Anniversary ticket packages, available from Ticketmaster, will have an opportunity to buy tickets for Kid Rock's 110th Anniversary performance before they go on public sale later this spring. 

Kid Rock is one of three headliners Harley-Davidson plans to announce for the Anniversary Celebration in Milwaukee. The other announcements are expected this spring.

A unique element of the partnership is an exclusive line of limited-edition, co-branded Rebel Soul merchandise featuring a line coined by Kid Rock: "I can't hear you over the rumble of my freedom." Fans will be able to buy concert-specific merchandise at each show, as well as an exclusive line of merchandise at participating Harley-Davidson dealerships across the United States. This is the first time either brand has offered such an extensive line of co-branded merchandise.

Also, at every tour stop this year, Harley-Davidson will offer one winner the chance to join Kid Rock's Rebel Soul band and rock on stage for one song during that night's performance. Fans have to find the Harley-Davidson display area at each venue to register. 

Harley-Davidson is also holding a national promotion in which one fan will win a factory-customized motorcycle and the opportunity to rock alongside Kid Rock on stage during the Anniversary show in Milwaukee. Fans can enter to win the national promotion at beginning Feb. 2. The winner's VIP trip to the 110th Anniversary will also include a meet-and-greet and photo shoot with Kid Rock. 

Harley-Davidson plans to announce ticket sales information for the Kid Rock performance in Milwaukee in the coming weeks, along with additional details related to the 110th Anniversary.  

Posted by Holly Wagner. Press image courtesy Harley-Davidson.