Like other companies in the struggling snowmobile market, Klim USA has spent the past few years seeking better ways to make money. But rather than pursue fortunes in an entirely new market, the folks at the snow apparel company simply modified their target to the dirt enthusiast.
Klim's new dirt line has increased sales at the company by 75 percent in the last two years, according to Klim USA president Justin Summers. "The dirt market has really accepted our innovative and aggressive designs," Summers says.
The company markets a line of jerseys, pants, jackets, pullovers and accessories. Its latest off-road gear, including the new F4 helmet and breathable Mojave pant, can be viewed at www.klimusa.com.