In mid-August, Klim unveiled the latest additions to its lineup of highly technical and extremely functional riding gear.
The Latitude jacket and pant and the Badlands Pro jacket and pant, are the newest pieces from Klim that reflect the company’s commitment to using high-end materials, fabric and extreme testing conditions to push the limits of its products.
Dealernews was invited to test out the gear earlier this year in a ride through some pretty rugged conditions through the backroads of Maryland and southern Pennsylvania. We also were invited to get an inside look at the partnership between Klim and W.L. Gore & Associates, maker of Gore-Tex, which is incorporated into most Klim products.
Suffice it to say, Klim can build a garment designed for heavy-duty use — think off-pavement runs from Canada to Mexico in all kinds of weather.
So, how does a company that goes to such great lengths to produce technical and innovative products present its gear in a retail environment? Don’t expect any simple POP from these guys.
The dealer-direct manufacturer has developed an approach that utilizes such features as modular, component-based design, OEM-specific signage and QR code tags that can allow consumer to view video of single-track riding, read more on the importance of layering or directly contact a Klim specialist for additional product information.
Klim’s Mark Kincart says the system is all about function and is designed to work on a sales floor or a slat wall. The main part of the POP is called a tower, around which the various configurations can be built to suit any size showroom.
“If a guy’s got a 50-foot-long piece of slat wall and Klim can have 20 feet, we can set it up,” Kincart says. “Or, I can take that one tower and make a full-blown boot display, helmet display, glove display or something with some of our smaller accessories. When you think of our POP, think of an Erector set.” The setup further can be customized with signs and lifestyle pictures featuring specific OEM brands and imagery.
One other cool feature, says Kincart, are the QR codes — small symbols that can be scanned with smartphones that launch websites or dial phone numbers — that make the displays interactive.
For the company’s enduro gear, the codes launch videos of riders blasting down some single track; for its more technical gear, the QR launches a detailed presentation on the hows and whys of layering riding gear; for the new outerwear, the tags will directly dial a Klim customer service specialist should the customer have more questions and a dealer salesperson isn’t available to help out.
“It’s a way of helping the dealership sell through product and maintain that customer relationship. We’re providing a service,” Kincart says. He points out that this feature can even be used by store employees who want more training on Klim’s products.
The company is expected to launch the POP this month. Contact Klim for more information at 208-552-7433 or go to www.klim.com to see the whole range of products for motorcycle and snowmobile riders.