Knievel inks deal to sell college-themed motorcycles


Knievel Motorcycle Manufacturing has signed a deal to customize six of its special-order motorcycle models with official logos and colors of participating U.S. colleges and universities.

"Having never licensed custom production motorcycles, this opportunity for both CLC institutions and Knievel Motorcycle Co. reaches into new potential markets for their products," sources at Knievel stated.

CLC is The Collegiate Licensing Co., a division of IMG College. The contract is between CLC/IMG and Knievel Custom Cycles, owner of the Knievel motorcycle division.

"Currently, we have production available for Bobbers, Springers or Softtails, a Pro-street and Chopper configurations," Knievel Motorcycle Mfg. states on its website. Those ordering the bikes on the company's website then configure them with the engine and drivetrain of their choice. The company said its six available product models meet or exceed U.S. regulations and have received Blanket Vehicle Type Approval from the European Union.

CLC institutions so far involved in the deal include Auburn University, University of Florida, Florida State University, University of Georgia, The University of Kansas, Louisiana State University, University of Miami (Fla.), South Carolina University, University of Tennessee, and University of Wisconsin.

Each collegiate-themed motorcycle is delivered with a certificate of authenticity and assigned a collegiate hologram representing the new owner's officially licensed and numbered product.

"Since launching Knievel Motorcycle Manufacturing, our mission has been to make custom motorcycles that are truly worthy of the Knievel name," said Greg Zappala, chairman and president of Knievel Cycles. "While offering EU-03 emission certification, we have been successful in inverting horsepower to engine size ratio with only minor production modifications delivering a clean-burning, high-performance output.

"This collegiate effort along with European distribution has been a large focus of the Company's planning and development efforts for a period of time," Zappala continued. "After successful completion of EU-03 certification, we began investigating new market opportunities, and with this announcement I am very excited indeed to have the opportunity to work with distinguished colleges and universities throughout the United States promoting our product."

"Although emission standards are a requirement that we're thrilled to address, collegiate motorcycle enthusiasts are most interested in creating a mean custom machine that allows them to reflect their school spirit in a very unique way. Our goal is to create the best custom motorcycle for demanding riders who have serious expectations of their bikes and their alma maters," Zappala added.

Posted by Mary Slepicka