KNOXVILLE, Tenn. – Following the trend toward destination dealerships, Knoxville Harley-Davidson is building a million-dollar concert venue that is expected to be the third largest in Knox County at 4,000 seats.
The dealership will break ground May 13 in a 2 p.m. ceremony that will include the mayor. Construction is set to begin in a few weeks on the stage adjacent to the dealership. When it’s done, only Thompson-Boling Arena and the Knoxville Civic Coliseum will have larger capacities.
Dealership marketing director Thane Johnson told Knoxville.com the stage will be built to the specifications of artists who charge between $60,000 and $100,000 per performance. The venue will be operated in conjunction with Copper Moon Entertainment Group. Johnson said a “test show” by a lower-tier artist is being planned for July and agreements for bigger acts are in the works.
Posted by Holly Wagner