Knoxville H-D breaks ground on 4,000-seat concert stage

Publish Date: 
May 12, 2014

KNOXVILLE, Tenn. – Following the trend toward destination dealerships, Knoxville Harley-Davidson is building a million-dollar concert venue that is expected to be the third largest in Knox County at 4,000 seats.

The dealership will break ground May 13 in a 2 p.m. ceremony that will include the mayor. Construction is set to begin in a few weeks on the stage adjacent to the dealership. When it’s done, only Thompson-Boling Arena and the Knoxville Civic Coliseum will have larger capacities.

Dealership marketing director Thane Johnson told the stage will be built to the specifications of artists who charge between $60,000 and $100,000 per performance. The venue will be operated in conjunction with Copper Moon Entertainment Group. Johnson said a “test show” by a lower-tier artist is being planned for July and agreements for bigger acts are in the works.

Posted by Holly Wagner