Kriega signs PutterPowerMedia for marketing campaign

Publish Date: 
Jan 23, 2013

NYACK, NY - BritKit LLC has selected PutterPowerMedia as the agency of record to market the Kriega high-end line of backpacks, luggage and travel accessories for motorcyclists.

Based in New Orleans, BritKit is the exclusive importer of Kriega equipment. The company is closely affiliated with Kriega UK, which is headquartered in Chester, England. Each of its products is constructed from premium materials, manufactured to exacting standards and guaranteed for 10 years, PutterPowerMedia reports.

Michael Walshaw, owner BritKit, says he selected Eric Putter and PutterPowerMedia because, quite simply, Putter approached him at the 2012 Dealer Expo and asked for his business. He then followed up with phone calls and emails, which led Walshaw to inquire further about Putter. Finally satisfied with Putter’s work and credentials, he opted to sign on with the agency.

Walshaw formerly served as the European marketing director for Hein Gericke and Held in the United Kingdom before moving to the U.S.

Posted by Dennis Johnson