SACRAMENTO, Calif. — For KTM dealers, the main focus of the coming years will hinge on a common singular goal:
Be the most sought-after brand in the North American dealer market.
This is the key message that company president Jon-Erik Burleson delivered to scores of KTM dealers assembled for the OEM's annual dealer meeting last week in Sacramento, Calif. The business meeting also gave attending KTM North America retailers a chance to preview the 2013 off-road model lineup, mingle with fellow dealers and industry celebs, and attend seminars on finance, social media and PG&A sales.
Hosting the opening event was Davey Coombs, editor-in-chief of Racer X Illustrated and MX Sports president, who introduced Burleson and two of his Austrian colleagues — Barbara Kenedi, KTM's head of related products, and Hubert Trunkenpolz, chief sales officer and KTM board member.
During his time on stage, Trunkenpolz shared global news with the KTM dealers including the company's impressive increases in market volumes as well as its long-term strategy to continue two-stroke development. Trunkenpolz also shared that the 2014 KTM Dealer Meeting will be held at KTM’s headquarters in Mattighofen, Austria.
In addition to attending the retail-centric seminars, dealers were given the opportunity to attend sessions focusing on land rights issues, hosted by Russ Ehnes, executive director of NOHVCC, and Don Amador of the BlueRibbon Coalition.