KTM names Burguet VP-marketing, while Porter takes on sales planning

Publish Date: 
Feb 4, 2013

MURRIETA, Calif. - KTM North America recently promoted and hired people for two new management positions:

Florian Burguet becomes vice president of marketing; John Porter becomes sales planning, ordering and administration manager.

KTM North America said the new management functions represent its continued expansion.

Burguet (see image, right) previously worked at the KTM Canadian subsidiary for more than four years as the lead behind all KTM Canada marketing activities. In 2010, he became general manager of KTM Canada. According to KTM, under Burguet’s leadership KTM Canada became one of the best-performing subsidiaries of KTM worldwide due to “a focus on staff development, business optimization and motocross share conquest.”

“We feel this is the perfect timing for Florian to join our U.S. team and help grow our brand through current and new marketing ideas,” said KTM president Jon-Erik Burleson. “As the leader of our marketing efforts, he will ensure our brand equity continues to strengthen in the eye of the consumer and is aligned with our innovative new product and supportive racing results.”

Burguet has moved from Canada to KTM’s western U.S. headquarters where he will maintain his role as general manager for KTM Canada as well as begin his duties as VP of marketing. “KTM is a unique company that offers multiple career and friendship opportunities. Moving across country and working closer with the U.S. team, particularly in marketing, is an exciting challenge at a very interesting time for KTM North America. Our brand is strong, our products are benchmarking, and our team is extremely engaged in the ongoing development of our relationships with our consumers. I am looking forward to more ‘Ready to Race’ days in 2013 and beyond.”

Porter (see image, left) joins KTM after working more than 30 years within the motorcycle industry. From dealership workshops to motorsports boardrooms in Japan and Europe, his experience spans almost every aspect of the industry.

Motorcycling has been a life-long passion for Porter. A former amateur enduro and road-racing competitor, he now relishes adventure touring and camping rallies. Upon accepting the position, Porter was sent to KTM corporate headquarters in Austria where he received six weeks of intensive training to help transition him into his new role.

“It’s a very exciting time to be joining KTM, a pioneering time, for not only new products, but also for a new level of excellence in dealer and customer service,” Porter said. “I am so eager to contribute my efforts to those of the all-star crew at KTM North America.”

Brad Hagi, KTM vice president of sales, said: “As you may have noticed, we gave John a long title, so we expect quite a lot. Seriously, he brings an exceptional set of skills, big new ideas, and a get-it-done work ethic that will increase the success of the KTM dealer network.”

Posted by Arlo Redwine. Photos courtesy KTM North America.