IN A "STRATEGIC MOVE to refocus its dealer network and sales department,” KTM North America has appointed a new vice president of sales and a new sales manager.
Brad Hagi, who joined the company this past October as vice president of the KTM Street Division, will move to vice president of sales. According to KTM, Hagi has been in the motorcycle industry for more than 20 years. He is an accomplished motocross racer and off-road rider who once worked domestically for Yamaha. He most recently worked for Ducati in Europe.
“Building our dealer network is the key to our long-term business health,” Hagi stated in a press release. “As I transition into my new position, the spotlight will remain on the dealers with our goal to help further develop the existing KTM dealer network while re-evaluating key markets where KTM may need to restructure.”
Former Canadian national sales manager Tom Etherington will become the new sales manager for KTM North America. Etherington has worked for KTM since 2003. He started as national sales manager for KTM Canada. He has almost 30 years of industry experience, during which he served as a general manager for a multiline dealership, and as an executive for multiple OEMs.
KTM says Etherington will oversee the regional sales managers and work together with Hagi “toward the new vision for KTM dealers.”
Jon-Erik Burleson is president of KTM North America. “KTM is determined to make the best of the current economic situation,” he said, “and a restructuring of our dealer network and sales team is in line with this goal. Hagi and Etherington have the skill set to bring our sales team and dealer network to the proper level to increase KTM’s market share during this economic downfall. KTM is confident in their abilities and is looking forward to 2010 and beyond.”
Posted by Arlo Redwine