KYMCO signs with ARI for dealer web platform

Publish Date: 
Feb 11, 2014

MILWAUKEE, Wis. - KYMCO USA has signed an agreement with ARI Network Services to offer KYMCO-branded websites to the manufacturer's more than 620dealers in the United States.

The branded sites will give authorized KYMCO USA dealers exclusive features such as factory promotions, pre-loaded inventory data and access to KYMCO USA's image library. In addition, the websites will be included in KYMCO's dealer locator.

"We look forward to working with KYMCO USA and their dealers to help drive more traffic, leads and sales not only to their websites, but to dealers' brick and mortar stores," said Roy W. Olivier, ARI president and CEO. "With the majority of consumers researching products online, it's more important than ever for dealers to not only have an online presence, but to make sure that consumers visiting OEM websites can find their dealership."

Each site also includes used equipment pages which dealers can use to load their entire inventory of pre-owned vehicles. Plus, the website enables dealers to automatically feed their inventory data to third-party classified sites, including CycleTrader.com, Motorcycleinventory.com, ATV.com, Motorcycle.com, Chopper Exchange and CarSoup.

"It's very exciting to be partnering with ARI and to have the opportunity to offer our dealers KYMCO USA-branded websites," said Rick Pawelka, KYMCO USA director of marketing. "As an emerging brand, it's important that our dealers follow the coordinated national advertising programs developed by KYMCO USA's advertising department. Having a brand-specific, online presence that reflects the image and marketing direction created by KYMCO USA is just another step in the right direction."

For more information on KYMCO USA-branded websites, email powersports@arinet.com.

Posted by Holly Wagner