Leading business trainers join Dealership University for Indy 2012 classroom sessions


Seasoned powersports retail veterans have signed on to lead the more-than two dozen business seminars offered by Dealership University at the 2012 Dealer Expo and American V-Twin Dealer Show.

Dealers will recognize such names as Dave Koshollek, Sam Dantzler, Jim Rasmus and Craig Cervenka; Steve Jones and Mike Brunken of Gart Sutton Associates also will join Dealership University to deliver training in the four "pillars" of dealership operations: Management, Sales, Service and Marketing.

The classroom seminars are available free to registered attendees of the two shows. Additional training and education opportunities outside the DU curriculum are being scheduled as well.

“We are committed to delivering a valuable education program to 2012 Dealer Expo and American V-Twin Dealer Show attendees designed to provide them with practical business tools in these challenging times,” said Advanstar Communications Powersports Brand Director Kerry Graeber. “The compelling curriculum and accomplished speakers we have assembled truly speak to the importance of the educational component of our 2012 shows.”

“We are very pleased with the crop of talented experts we have confirmed to lead the educational seminars at this year’s Dealer Expo and American V-Twin Dealer Show,” said Dealership University President and Founder Rod Stuckey. “We are certain; the high caliber of classes taught by top level industry leaders will make for a comprehensive and impactful learning experience for all attendees.”

Confirmed speakers include:

Rod Stuckey, president and founder of Dealership University – Stuckey is the creator of the Ultra Marketing Machine - 4 Ways to Grow Your Business; author of Profit Explosion Marketing; and a regular columnist for Dealernews. He is a former dealer principal and recognized as the pioneer of direct one-to-one marketing for the powersports industry. He is also a top-level marketing and training advisor, and well-known expert on the topic of Online Reputation Management.

Tory Hornsby, vice president of sales at Dealership University – A former Atlanta-based dealer groups training manager, Hornsby is now a highly sought-after speaker and trainer presenting for Dealer Expo, Yamaha Motor University, EZ-GO factory training, Helmet House, Polaris and other companies. His areas of expertise include Search Engine Marketing, sales department best practices and training videos. He holds a Google AdWords Individual Certification and is a featured columnist in Dealernews.

Brad Cannon, vice president of operations at Dealership University – Cannon created the Sharpshooter Targeted Intelligence Repeat and Referral Marketing System, authored the Dealership Operations Manual (DOM) for Dealership University, and is a regular contributor for DU's Ultra Marketing Machine newsletter. He is a recognized expert on email marketing, social media, pay-per-click advertising, search engine optimization and Online Reputation Management for powersports dealers. Formerly the director of operations for a highly profitable four-store dealer group, Cannon is now a Microsoft Advertising Accredited Professional, a member of the Search Engine Marketing Professionals Organization, and holds a Google AdWords Individual Certification.

Eric Pedretti, event marketing expert and director of sales at Dealership University – An automotive industry convert, Pedretti brings a refreshing perspective on database marketing and advance list segmentation best practices to powersports dealers. He has executed more than 200 dealer campaigns with staggeringly successful sales and attendance results. In his spare time, Pedretti is a direct marketing adviser for numerous non-profit organizations.

Dealer best-practices expert Sam Dantzler – Former Retail Powersports Management Group (RPMG) CEO, and Lemco and Ride Now partner, Dantzler is today often recognized by his ‘Talking Ed’ role in the popular RPMG 9-Step Sales Process DVD series. A charismatic speaker and trainer to the powersports industry, he is currently held on retainer by many major OEMs.

Retail Design Associates founder Jim Rasmus – Rasmus has designed more than 2,000 specialty retail stores throughout the United States. He has extensive retail management experience, including budgeting, store design, merchandising, employee management, planning, administration and special projects. He is co-author of Winning in Retailing, originally published in 1984, and Winning in Power Sports Retailing, 2006.

Edgenet senior manager Craig Cervenka – Cervenka assists the industry with product content management solutions. As the original director of marketing for PowerSports Network (PSN), he helped introduce e-commerce enabled websites to the industry in 2000. Over the next decade Cervenka worked with dealers and OEMs to leverage evolving web-based tools. He is a frequent industry speaker and trainer, working with state dealer associations, 20 Groups, dealers and distributors across the U.S. to assist in the ongoing development of e-commerce best practices.

Dave Koshollek, founder and president of DAKO Management – Koshollek’s career includes more than 20 years as a top technical trainer at the Motorcycle Mechanics Institute (MMI). There he created MMI’s Harley-Davidson technical training programs and grew the department from a one-man operation to multiple with more than 800-students graduating per year. For 13 years, he served as national director of MMI Harley-Davidson programs. For the past six years, Koshollek has authored the popular Dealernews column"Fuel for Thought," providing realistic best practices for those working in parts and service departments.

Gart Sutton & Associates consultant Steve Jones – Jones has worked in the industry for more than 30 years. He started out at the dealership level and has worked as a service technician, service manager, parts manager and sales manager and then as a field technical service advisor and district sales manager for major powersports manufacturers. Jones is an experienced facilitator, presenting on subjects such as sales, sales management, personnel management, parts department management and service department management.

Dealership training expert and Gart Sutton & Associates general manager Mike Brunken – Formerly with Lemco and Associates, Brunken was involved in the industry’s most comprehensive dealership training programs, the MDP–Management Development Programs, and managed the Dealer Candidate School which was a year-long program designed for motorcycle general managers and dealer principals. Applying his passion for working with dealership managers and in-dealership training, Brunken evolved to run the 20 Clubs department.

Registration is now open for the 2012 Dealer Expo and inaugural American V-Twin Dealer Show, to be held Feb. 17-19 at the Indiana Convention Center in Indianapolis.