Legend Of The Motorcycle Concours D'elegance, May 3

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The third annual Legend of the Motorcycle Concours d'Elegance is scheduled to take place May 3 on the oceanside golf course of the Ritz-Carlton in Half Moon Bay, Calif., just south of San Francisco.

Participating in this year's Legend of the Motorcycle is a truly legendary group of people from around the globe representing the incredibly diverse world of motorcycling. Honorary Judges include eight-time Grand Prix World Champion Phil Read, eight-time ISDT winner and star of the film On Any Sunday Malcolm Smith, "Savior of the Ace Cafe" Mark Wilsmore, and — still pending per his rally car dates — motocross prodigy Travis Pastrana.

The official panel of Industry Award Judges consists of Erik Buell, Founder and Chairman of Buell Motorcycles; Claudio Castiglioni, President of MV Agusta and Cagiva; Tom Purves, CEO of BMW; Matt Chambers, Founder and CEO of Confederate; and Michael Lock, CEO of Ducati North America.

Among the 41 international experts comprising the roster of Class Judges, included are Hall of Fame inductees Don Emde and Craig Vetter, renowned builder George Beale, author Mick Duckworth, Art of the Motorcycle curators Ultan Guilfoyle and Charles Falco, and, specific to Norton — one of this year?s featured marques, American Kenny Dreer, Kiwi Ken McIntosh, and Englishman George "Flat Tank" Cohen.

Also attending, special guest 15-time Grand Prix World Champion Giacomo Agostini, set to receive the Lifetime Achievement Award; special guest champions Mert Lawwill and Wayne Rainey; and renowned custom bike builders Jesse James, Paul Cox, Roger Goldammer and Shinya Kimura, all slated to participate.

Legends Auction
Auction house Bonhams & Butterfields will again host an auction of rare and historic motorcycles on Concours day at the event venue.

Last year's inaugural Legends Auction garnered nearly $1 million in sales.

"Last year's results confirmed the obvious and that is there's a strong demand for an auction of important collector motorcycles and memorabilia," says Bonhams & Butterfields' Motoring Department Head, Mark Osborne. "It also demonstrates the continuing interest and upswing in the market for historic bikes."

Tickets for the Concours d'Elegance are $50 in advance and available through the official event website. After the Concours — the day's main event — a special "Legends Dinner" will be hosted featuring most of these luminaries. A limited number of tickets for this fundraising dinner are available for purchase by the public at $200 per person by contacting info@lotm.com.