Lender Allies With Insurance Company

Publish Date: 
Sep 15, 2009

POWERSPORTS LENDER Sparta Commercial Services Inc. announced today a strategic alliance with Dairyland Cycle Insurance, a member of the Sentry Insurance Group. Customers financing their new or used vehicle through Sparta will be able to buy insurance at the same time.

According to Sparta, Dairyland Cycle offers competitive rates and outstanding customer service. Dairyland Cycle reportedly structures its coverages and deductibles to meet riders’ individual needs, and offers flexible payment options. Dairyland Cycle insures a wide range of units, including scooters and motorcycles designated as high-performance, touring, vintage and custom.

A customer financing through Sparta can receive a free, no-obligation insurance quote from Dairyland Cycle. If the customer accepts the quote, the dealer will work directly with the customer and Dairyland Cycle to place the insurance at the time of contracting.

Commenting on the alliance in a press release, Anthony Havens, Sparta’s CEO, said, “We have always believed that our financing and leasing program at the dealership level would be greatly enhanced by a side-by-side insurance program that could complete the entire financing-and-insurance activity simultaneously, but we had to find the right insurance ally. Dairyland Cycle is the perfect fit. We’re very enthusiastic about the mutual benefits that this relationship will bring to Sparta, Dairyland and our nationwide network of over 2,300 retail powersports dealers.”