LeoVince Changes Distribution Channel


LeoVince USA is expanding dealer-direct sales while Tucker Rocky becomes its sole third-party distributor. Parts Unlimited and Western Power Sports will no longer carry the brand. LeoVince says these changes were entirely its decision, and that it's viewing them as an "exciting rollout of a new business model."

“Tucker Rocky has shown that they are willing to embrace unique business models such as working with a manufacturer that is also a distributor and make it successful for both parties,” Tim Calhoun, EVP of LeoVince USA, stated in a press release.

“The combination of T.R.’s highly motivated sales force and their ability to stock fast-moving products in depth and ship quickly is a big benefit to dealers," he said. "Dealers will also benefit knowing they can call LeoVince direct, and we’ll have in stock a very broad product line of hard-to-find models, high-end racing systems and everything in between. I believe there are great synergies between our companies, and we are very excited to reintroduce our dealer sales model and offer our industry-leading customer service.

“I would like to thank both Western Power Sports and Parts Unlimited for their representation of the LeoVince and Sito brand family of products,” Calhoun continued. “I would like to especially thank the inside and outside sales representatives of these organizations for their time and dedication to our brand. For the last 56 years, Sito Gruppo Industriale, LeoVince’s parent company, has primarily self-distributed our products worldwide. This change in U.S. distribution is primarily being made to bring our operations into alignment with our global strategy. We will be announcing many exciting things in the coming weeks and are well positioned to continue our market share and sales growth for 2010.”

Posted by Arlo Redwine