LeoVince completes dealer-direct transition, announces clearance sale


Through a mutual agreement, LeoVince USA and Tucker Rocky Distributing have ended their relationship, and LeoVince has completed its transition to a dealer-direct distribution model. The company is now entirely self-distributed. As a result of the change, it’s launching an inventory clearance sale that will begin tomorrow and last until the end of the year.

LeoVince’s decision to move to self-distribution began a year ago when relationships with Parts Unlimited and Western Power Sports were severed. “This was done in an effort to realize a global distribution network that was more identical in operations,” LeoVince stated in a press release. “This move also allows LeoVince USA to adapt quicker to fast-changing market demands. Throughout much of the world, LeoVince USA’s parent company, Sito Gruppo Industriale, is primarily self-distributed. Through 56 years of ongoing sales history, this consistency ensures greater inventory management, and supports the company’s ‘everything under one roof’ business model. This practice, along with a highly trained sales staff specializing only in the LeoVince brand, has driven continuous growth through the last five decades.”

Tim Calhoun, EVP of LeoVince USA, stated, “The enduring effects of the current recession and subsequent recovery have proven somewhat crippling for business dealings through traditional two-step distributors. This environment has expedited this planned change for our company, which will allow us to best serve our dealer network and our fast-growing Forza dealer network. It is more efficient, offers dealers better product availability and allows us to offer an extremely high level of customer sales and after-sale service.”

As a result of the shift, LeoVince will launch the inventory clearance sale. The product will consist primarily of active inventory that was accumulated through returned and rotated product from prior distribution relationships. “This cleanup is also being conducted in part to prepare for an aggressive expansion and the launch of new product offerings for the U.S. in 2011,” the company says.

The sale offers an “aggressively reduced” dealer pricing structure on a large assortment of LeoVince SBK and X3 Exhausts. Because this product will be placed on the LeoVince discontinued product list, no MAP policy will apply to these product offerings.

Rick Marlin, LeoVince director of sales, states: ”This sale will enable dealers to purchase the high-quality LeoVince SBK and X3 exhausts at prices that will assuredly generate increased sales and additional profits through the final quarter of 2010. We are also looking to add quality dealers to the LeoVince Forza dealer network. Any dealer joining our rewards program and becoming a qualified LeoVince Forza dealer during this promotion will also receive the benefit of free shipping on all products for the term of the sale.”

LeoVince will be offering 60 percent off MSRP to dealers on select part numbers in the following product categories until the end of the year or until inventory is depleted.

  • SBK Factory Full Titanium “CORSA” Race System
  • SBK Factory Full Systems
  • SBK Factory Slip-ons
  • SBK Unlimited Silver Slip-ons
  • SBK Oval Slip-ons
  • X3 Titanium Full Systems
  • X3 Stainless Full System
  • X3 Stainless Headers

For more information on the sale, including a complete product listing, or to purchase product or become a Forza dealer, contact one of the company’s product specialists at 510-232-4040 or via e-mail at sales@leovinceusa.com.