Lima Harley-Davidson marks 30 years

Publish Date: 
May 12, 2014

LIMA, Ohio – The road hasn’t always been smooth, but Lima Harley-Davidson celebrated 30 years in business over the weekend.

Mike Joyce opened the dealership in 1984 and kept his old job at night for another year while getting it started.

“The times were tough. We had just been through a recession, and motorcycles didn’t sell themselves,” he told the Lima News.

In 1987, he built and moved into a larger building, then expanded again in 1995. In 2001 he moved to the shop’s current home, a 30,000-sq.-ft. facility on Interstate 75. In December 2012, Mike Joyce sold to his sons, Mark and Todd.

“It was a very proud time for me, to watch my sons follow in my footsteps with the same excitement and enthusiasm I had when I was their age,” he said.

Within the year, the family lost Mark to melanoma. His father said that while he remains saddened Todd doesn’t have his brother with him to grow the business, he is grateful Mark was able to live out his dream of owning the store for a short time.

“We are excited and proud of what has been accomplished in the past 30 years and can’t wait to see what’s in store for the next 30,” Mike’s wife Tara Joyce said.