Folks who love the guilty pleasure of FX’s “Sons of Anarchy” motorcycle gang soap opera will get a chance to ride like their favorite characters soon.
That’s because the consumer products at 20th Century Fox has struck a deal with Bartels’ Harley-Davidson to build 100 limited edition bikes to be sold from Harley dealers for about $25,000 each.
FX has already committed to the show through the seventh season, and president of 20th Century Fox Consumer Products Jeffrey Godsick expects the audience and the merchandise sales to continue to grow. “It was a unique strategy,” Godsick told the Hollywood Reporter. “We started the entire consumer products program as a way to reach the fan based audience and as it grew we saw an opportunity to create products that related to the biker culture and the essence of the story. As the audience has grown, so it has continued the evolution.”
The theme bikes will be available starting in August, with the release tied to the Black Hills Motor Classic. The rally will run just before the show’s fifth season premiere.
For those who don’t want the real thing, Fox has also made a deal with Maisto for die-cast motorcycles in association with Jax, Clay, Opie and JT. They will be available in stores for the holidays.
Posted by Holly Wagner
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