Liquid Image adds action sports veteran to sales team

Publish Date: 
Jul 18, 2013

SANTA ROSA, Calif. — Liquid Image, a company that specializes in sports cameras and wearable technology, has announced it has tapped Christian Lass as a new salesperson in its Sporting Goods channel. Lass will manage accounts in powersports, snow, water sports, skate and traditional sports.

“With over a decade of experience in Action Sports both in sales and formerly as an athlete, Lass will be a tremendous asset to our team and our industry partners,” said Kent Pearson, president of Liquid Image Co.

Lass has worked in action sports sales both domestically and internationally, including with companies like FMF International. While at 509 and Dragon, Lass helped develop and test MX and snow goggles. To contact Lass, call 707-284-1585, or email