LocoX.com hires marketing director

Publish Date: 
Feb 14, 2011

Online PG&A retailer LocoX.com has hired Mike Lyons as director of marketing.

Lyons joins LocoX from digital advertisng company TransWorld Media Inc., where he spent nearly seven years. He also has worked at Upper Deck, Sega and Power Horse Energy Drink. He got his start in sports retail by working nine years in a ski and snowboard shop.

“We're really stoked to have Mike joining the Loco Mafia,” says Dave Scilabro, president and CEO of LocoX.com. “Mike brings years of industry experience, knowledge and relationships with him to his office in Southern California.”

The online retailer operates out of corporate offices in Huntsville, Ala. Lyons will be based on the West Coast,

Posted by Holly Wagner