Longtime GM Rymer named partner at Black Hills Harley-Davidson


Black Hills Harley-Davidson has a new partner, but he’s far from a new face.

The existing partners of Black Hills Harley-Davidson – Jim Burgess, Al Reiman, Jim Doyle and Clay Trulson – surprised GM Terry Rymer when they made him a partner in the company that owns five dealerships in Wall, Sturgis, Hill City, Deadwood and Rapid City.

“For those of you who frequent the dealership, you know that Terry has been a fixture here for over 25 years,” BHHD president Rieman told the Black Hills Pioneer. “When the dealership was purchased by the current owners in 2000, it was important to them that Terry stay on and continue to run the dealership. Later it became apparent that his hard work, dedication, and vision had earned him the opportunity to become part of the ownership group.”

In South Dakota Rymer, who has been with the company for 27 years and worked in the motorcycle industry for 33 years, is credited with growing the dealerships’ PG&A departments and turning Black Hills Harley Davidson's Rapid City store into a bikers' retail bonanza during the annual rally in Sturgis. He also maximizes the store’s visibility on Lazelle Street in Sturgis during that time.

Off his own turf, he’s shared his expertise with other dealerships in Laconia, N.H., Daytona, Fla., Myrtle Beach, S.C., and other rally hotspots, at the Motor Co.’s request. While at those events, Rymer says, he is also rounding up new vendors and entertainment for the next rally at Black Hills Harley-Davidson.

Posted by Holly Wagner

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