Los Lunas Motorsports will nearly triple space with new home

Publish Date: 
Oct 31, 2013
By Holly J. Wagner

LOS LUNAS, N.M. - With a tiny shop that’s bursting at the seams, management at Los Lunas Motorsports, about 20 miles south of Albuquerque, is looking forward to the new store it’s building from the ground up.

Management said it can’t wait to say goodbye to the 5,000 sq. ft. store that joined the Motorsports New Mexico group in 2006. But that’s because the business is thriving on sales of Arctic Cat, KYMCO, Polaris, Victory and Suzuki and has little space for parts, garments and accessories.

The new 14,000 sq. ft. store, at a cost of about $1 million, will show off those brands and offer plenty of space for goodies, too.

“The showroom space will be almost double what the whole building was,” said District Manager Chance Leonard. “When we purchased it was Polaris only, and we’ve added Suzuki, Victory and Arctic Cat.”

The move, expected in December, will also raise the store’s profile with freeway frontage and automotive neighbors.

“Where our location is now, it’s really kind of off the beaten path. If you didn’t know where it is you might not see it,” Leonard said. “We were just looking for location. [The new site is] right on the freeway on- and offramp. It’s nestled in between auto dealers right there. We’re right next to all the auto guys.”

Building from scratch made more sense than renovating an existing building, partly because the freeway frontage was available and partly because the group could make the new space a showcase.

“We got to design our retail showroom space. It’ll have big, glass, roll-down doors so even when it’s closed it’ll be lit up,” Leonard said. “We hope to really expand all PG&A, whether it be Oakley or Fox or whatever. In the building we have, we couldn’t even order it with the space we have.”

Management his hoping to conquer the market south of Albuquerque with the new store. Competition in the local powersports industry is largely focused on Albuquerque and points north, pulling rural and recreational customers. Los Lunas is part of a three-store concern that also includes Las Cruces Motorsports and Santa Teresa Motorsports, both near the Mexican border and not far from the Texas state line and a large military community.

“Los Lunas is kind of a breakfast community for Albuquerque,” Leonard said. “There’s really not a lot in the way of powersports dealers south of Albuquerque. South of Los Lunas is a little more agricultural community called Belen…” with a population of about 20,000 and lots of rugged terrain and farming activity.

For now, the building is getting finishing touches and awaiting municipal inspections. Once it opens the new store will likely mean a few new hires, but Leonard said that won’t be certain “until we actually get the keys thrown to us.”