Loveland, Colo., dealer merging powersports, car lots


A Loveland, Colo., powersports and car dealer is planning to merge the businesses into one super-lot by the end of the month, moving them to a long-vacant car dealership site.

Justin Cran will move Cycle Central, which he opened in the late 1990s, to the former Davidson Gebhardt Chevrolet, which has been vacant for about six years, according to the Loveland Reporter Herald.

The motorcycle dealership started in a 400 sq. ft. building which then expanded into a 3,000 sq. ft. facility. Now it’s grown into two units, one selling cars and the other selling powersports vehicles.

Cran says he watched the lot after the Chevy dealer moved, but never dreamed he’d own the 32,615 sq. ft. space. Now he and employees are moving office equipment and preparing to move inventory to the new store.

Cran's inventory includes motorcycles of almost any style and brand, from Kawasaki, Honda, Ducati and Harley-Davidson to custom-built, dirt, street, touring, sport and collector bikes. The store also does service.

At the new site, Cran will install lifts and perform maintenance on vehicles in the 10,000-square-foot garage and expand inventory to include motorcycle PG&A. As part of the purchase, he acquired a building that houses Chemical Skin High End Custom Paint and Office, a natural fit that turns an old friend into a business neighbor.

Posted by Holly Wagner

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