DEFYING RECENT industry trends, a Palm Springs-based luxury car maker will debut its luxury motorcycle line starting today at the Cycle World International Motorcycle Show in Long Beach, California.
DiMora Motorcar, maker of the $2 million Natalia SLS 2 sport luxury sedan, will launch DiMora Custom Bikes with the unveiling of the division's first models.
"This country was built by inventors, pioneers and entrepreneurs. It is time we showed the world what Americans can do again, and we don’t have any time to waste," founder and CEO Alfred DiMora says.
The company will show three softail models at the show: The DiMora 180 Night Moves is a classic pro street springer. The DiMora 250 Dragon's Breath is an upper range softail chopper. For the finest custom ride anywhere, the DiMora 300 ZTango is the ultimate easy rider softail chopper when price is no object.
"In building the Natalia SLS 2 sport luxury sedan, we have been working with the finest technologies, companies, and engineers in the world to deliver the ultimate in advanced automotive engineering,” DiMora says. “We wanted to offer some of what we have learned in an immediate and accessible way by building what we know will become the best motorcycles in the world."
DiMora is working to put together a dealer network for the bikes. The company’s biggest claim to fame is the Clenet automobile.