Motorsport Aftermarket Group (MAG) has hired Ross Berlanga as group creative director to support its motorcycle aftermarket brands.
Berlanga previously worked in the automotive sector, most recently with MagnaFlow Exhaust Products and KTC Media Group.
"The new role gives MAG’s expanding marketing department a creative service option to provide to its family of businesses," the company announced.
Services include print and digital creative development, web design, video, and social media expansion.
“The messages and delivery mechanisms for today’s branded marketing campaigns are changing rapidly and we want MAG brands to have every advantage as the economy strengthens," said Eric Anderson, vice president of sales and marketing for MAG. "Adding this new creative director role helps share and leverage fundamental branding tactics, but also successful new technologies and techniques.”
Companies operating in coordination with MAG include Vance & Hines, Kuryakyn, Renthal, Progressive Suspension, Performance Machine, RSD, Mustang Motorcycle Products and DragonFire Racing.