MAG appoints Eric Anderson as VP of sales and marketing

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Motorsport Aftermarket Group (MAG), the owner of a family of brands and businesses in the motorsport industry, announced today the hiring of industry veteran Eric Anderson in the newly created position of vice president of sales and marketing.

Anderson, who previously served as vice president at Scorpion Sports and more recently worked as a branding and business development consultant, will oversee all of MAG’s marketing, training, branding and sales-related efforts.

Companies operating in coordination under MAG include Vance & Hines, Kuryakyn, Renthal, Progressive Suspension, Performance Machine, RSD, J&P Cycles and Mustang Motorcycle Products, among others.

“We are very excited to have Eric join our team,” MAG president and CEO Brian Etter says in a press release. “Eric has an extensive amount of experience in powersports sales and marketing, as well as a unique ability to look at the business from the customer’s point of view. His professional experience and passion for riding make Eric a perfect fit for MAG.”

Anderson’s specific responsibilities will include oversight of domestic and international sales, marketing, creative services, dealer development and apparel categories.

Anderson started in the powersports industry in 1980 as technical analyst and director of special programs for the MIC and MSF. Later, he transitioned into sales management and leadership roles for several high-profile brands, including Harley-Davidson, Hein Gericke, Firstgear, Schuberth, Held and Scorpion Sports. Anderson is also a longtime columnist for Dealernews.

“It’s a new MAG poised for the next level,” Anderson says. “This is the right place and the right time for MAG to have created this position—and I for one am honored to be playing a leading role in what’s to come.”

MAG (www.maggroup.com) was founded in 2000 and is headquartered in Irvine, Calif.

Posted by Arlo Redwine