The way Eric Anderson sees it, when it comes to current market conditions and the state of powersports retailers, the rules of "survival of the fittest" are coming into play.
"Without proper training and product knowledge, many retailers may have no future in the evolution of the powersports industry," says Anderson, VP of sales and market for Motorsport Aftermarket Group and longtime Dealernews columnist. "We want them to not just survive, but thrive and we have the tools to help them do it."
As such, MAG will be out in force during Dealer Expo at each of its brands' booths promoting Powersports University — www.powersportsu.com — its new online, interactive training website. Information about registering and enrolling in the free courses will be available.
Currently covering Performance Machine, Progressive Suspension, Renthal and Vance & Hines, the 10- to 12-minute online courses are designed to teach product knowledge, brand history, and display and sales techniques. Additional courses are being added weekly, Anderson adds.
“Selling a better product requires better knowledge of what this particular product does better than the rest," Anderson explains. "It also requires that you do a better job of displaying, merchandising and selling these products than the competition. The days of ‘hang it up and hope it sells’ are long gone! Don’t get caught up in the downward spiral of wasting your time on products focused on price at the expense of quality.”
The completely interactive training courses are geared for everyone from dealership personnel to industry sales reps and don't require anybody to miss any work, Anderson notes. Students complete all the courses via Powersports University's online Learning Management System, which plans, tracks and quantifies a student's progress within a chosen curriculum or set of selected courses. Individual students can enroll in the free, on-line courses and earn manufacturer incentives on the "Earn As U Learn" portion of the website.
“This commitment to dealer education is a vital component of growing our brands on a global basis,” says Brian Etter, Motorsport Aftermarket Group's president and CEO. “Better trained, more knowledgeable dealership personnel will no doubt allow us to better serve our customers.”
posted by Dennis Johnson