MAG buys Motorcycle Superstore, aligns it with J&P Cycles to form mega Retail Group

Publish Date: 
Mar 27, 2012

Southern California-based Motorsport Aftermarket Group (MAG) announces the acquisition of Motorcycle Superstore Inc. Oregon-based Motorcycle Superstore joins with Iowa-based V-Twin retail giant J&P Cycles to create the new MAG Retail Group.

Superstore founder Don Becklin assumes the role of president for MAG's new Retail Group, reporting directly to MAG CEO Brian Etter.

"We are very pleased to welcome Don and Superstore to our family of companies," Etter said. "Don has a proven track record driving both growth and innovation in a rapidly changing market. I am proud to have him join our leadership team."

Since founding Superstore 14 years ago, I've seen it grow from a humble startup to one of the nation's largest retailers in the powersports industry," Becklin said. "Joining forces with J&P Cycles and creating the Retail Group represents an exciting new opportunity. Superstore has found a strategic partner that opens the door to more success and growth for all parties involved."

As president of the new retail organization, Becklin will oversee operations of both companies from Superstore headquarters in Medford, Ore. Superstore and J&P Cycles will retain their unique consumer brand identities, and the two companies will continue to operate as separate businesses, according to MAG.

"We want to create an environment where both J&P Cycles and Superstore keep their cultures and connection with the customer, while allowing both companies to benefit from the efficiencies and expertise of the group," Becklin said.

"Superstore is a leader in street, sport and off-road motorcycle segments, excelling in the sales of motorcycle helmets, riding gear and tires. These strengths perfectly complement J&P Cycles' position as the leading retailer in the V-Twin motorcycle segment and the world's largest source for aftermarket motorcycle parts and accessories," Etter said.

"I have gotten to know Don during the past year," said J&P Cycles Vice President and General Manager Zach Parham. "His story is very similar to how my parents started J&P Cycles, and I have a lot of respect for what he has accomplished. The knowledge and experience he brings from online e-commerce will help me and my leadership team grow J&P Cycles in new and exciting ways."

MAG owns, in addition to J&P Cycles and Motorcycle Superstore, a number of aftermarket brands, including Mustang Motorcycle Accessories, Performance Machine, Progressive Suspension and Vance & Hines.

Posted by Mary Slepicka

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