MAG Europe to distribute Shorai batteries in UK

Publish Date: 
Sep 18, 2013

SUNNYVALE, Calif. - Shorai Inc. has forged an exclusive distribution contract for the U.K. market with Motorsport Aftermarket Group (MAG). Shorai’s LFX batteries will be available through MAG Europe’s distribution network, serving more than 450 dealerships in the U.K.

“We’re glad to see a quickly growing number of globally recognized distributors, such as MAG Europe, promoting these benefits to their dealers for consumers. MAG Europe’s leading market share in the United Kingdom puts Shorai in a prominent position for extended new customer exposure,” said Shorai President and CEO James McCormick. “Through our new relationship with MAG Europe, we anticipate a significant impact within the U.K. market.”

“Shorai LFX batteries are a great fit to our existing range of products,” said MAG Europe’s managing director Robert Brinkmark. “The technological advances and lighter weight of Shorai batteries will help with our expansion into the sportbike and power sports markets as well.”

MAG Europe is a subsidiary of U.S.-based Motorsport Aftermarket Group. 

Posted by Holly Wagner