IRVINE, Calif. - MAG Media Group, a division of Motorsport Aftermarket Group, has announced an “organizational realignment” between its motorcycle publications, Cycle News and Motorcycle USA.
MAG said the changes, effective immediately, were designed to consolidate management and “more effectively reach an even greater audience.”
Paul Carruthers, the longtime editor of Cycle News, has been promoted to the position of editorial director for the Media Group. In his new role, he will be responsible for setting the editorial direction and maintaining the editorial integrity of both Cycle News and Motorcycle USA, which will continue to operate as separate publications.
“Carruthers’ leadership and industry experience make him the perfect candidate to elevate the editorial quality and professionalism of both publications across all mediums,” said MAG Media Group President Don Becklin.
“I’m looking forward to my new role within the MAG Media Group,” Carruthers said. “We have two solid teams in place with both entities, and I’m excited to see the progress we will make as we continue collaborating.”
In a related move, motorcycle publication veteran Sean Finley will assume the role of general manager/advertising director of MAG Media Group via his company, Digital Throttle. Finley has been the general manager of Cycle News for the past two and a half years. Before that, he was the Motorcycle Group publisher at Source Interlink, the parent company of Motorcyclist, Dirt Rider, Hot Bike, ATV Rider and Sport Rider magazines.
“His extensive experience in the motorcycle publishing industry and his digital advertising expertise will prove invaluable within the MAG Media Group,” said Becklin.
“The MAG Media staff has been great to work with as we recently relaunched the Cycle News website,” Finley said. “Motorcycle USA is the largest powersports site in the market, so I am excited about building on the opportunities that we can provide to our advertisers and readers.”
Motorcycle USA’s Ken Hutchison assumes the position of director of marketing and business development for MAG Media Group.
“Cycle News and Motorcycle USA are going through a renaissance right now, and I am excited to lead the charge developing new ways to reach our readers, entertain our fans and provide more value for our allies within the powersports industry,” Hutchison said.
MAG said that by combining the reach and editorial diversity of Motorcycle USA and Cycle News, it will provide advertisers the opportunity to reach targeted audiences across multiple digital platforms.
“Since we announced the formation of the Media Group under the MAG umbrella I’ve been looking forward to finding the right leaders to create a unique media platform starting with Cycle News and Motorcycle USA,” said Becklin. “I’m extremely pleased that Paul, Sean and Ken have accepted the challenge to develop these great publications into something even more valuable for our readers, advertisers and industry partners.”
Cycle News was a printed publication for more than 40 years until ceasing publication in 2010. Three months later, MAG acquired the Cycle News brand, and has brought the publication back to life in a digital format (in addition to the magazine’s website).
Since its online creation in 1996, Motorcycle USA has provided news, motorcycle tests, product reviews as well as race coverage for both street and dirt.
Posted by Arlo Redwine