MAG restructures top brand management, positions for offshore growth

Publish Date: 
Oct 21, 2013

IRVINE, Calif. - Motorsport Aftermarket Group, Inc. (MAG) is changing up senior management within its brands to support future growth opportunities here and overseas. All of the changes are effective immediately.

Paul Langley has taken the newly created position of vice president of international business.  In this role, Langley will have responsibility for international growth of all MAG Brands, and will work closely with manufacturers, distributors and dealers to provide aftermarket products to targeted global markets. MAG resources in Europe and Asia will report into this new organization. 

Additionally, Langley will continue to provide leadership for the Vance & Hines’ race team.

“Paul is from the U.K. and was a partner in DynoJet Europe before he moved to the U.S, where he ultimately took over at Vance & Hines,” MAG Chief Operating Officer Rick Busch said. “He knows our brand culture, understands the European marketplace and has extensive experience with business activities in Asia.”

President of Performance Machine, Mark Finnie, becomes president of Vance & Hines.  “Mark understands manufacturing and knows how to build and lead a team… not to mention knowing what it takes to win in a fiercely competitive market,” said Busch. “He will be a perfect match for leading the Vance & Hines team into new performance markets.”

Succeeding Finnie at PM is Robyn Hetland, former executive vice president of Performance Machine, who has been promoted to president. After starting with Performance Machine as a member of the leadership team, Hetland transitioned to general manager and was quickly promoted to EVP, taking over day-to-day operations at the wheel, brake and accessory products business.

“Robyn has been invaluable in transitioning PM to the high performance organization it is today. We are lucky to have such a capable leader to fill the position,” said Busch.

Finnie will remain a strategic advisor for business development with Performance Machine.

“I’m extremely pleased that Paul, Mark and Robyn have accepted the challenges and opportunities presented to them,” Busch concluded. “They are all powersports industry professionals and their expertise should further enhance the MAG Brands. As an organization, MAG has tremendous opportunities in front of us, and each of these moves leverages the potential of the leadership we have. Think of it as shifting gears. We just clicked it up into sixth!”

Posted by Holly Wagner