Man dies following test-ride crash (Updated)

Publish Date: 
Sep 25, 2012

CONCORD, N.H. – Authorities are investigating the death of a man who was injured last week while test-riding a motorcycle on the dealership's property.

Police say Douglas Cook, 42, of Concord died Sept. 23 following the accident Thursday at Freedom Cycle. Police were called to the dealership Thursday afternoon on a report that a motorcycle had crashed in the parking lot and that the operator was injured.

“Upon arrival, police officers learned that an adult male had been test-riding a motorcycle in the parking lot when he apparently lost control and crashed,” according to a police press release. “Witnesses confirmed that no other vehicles were involved in the accident.”

Lt. Timothy O’Malley, the commander of the Criminal Investigations Division for the department, told Concord Patch that Cook was not wearing a helmet at the time of the crash. New Hampshire does not require adult riders to wear helmets.

Subsequent reports indicated that Cook was riding his own motorcycle which had been at the dealership.

"The customer came to our store and picked up his bike. On his way leaving our property, he went around a corner, lost control of his motorcycle, fell off his motorcycle, and suffered a serious injury," said dealer principal Rupert Dance. Dance said he was not at the dealership when the incident happened.

Cook was taken to Concord Hospital for treatment of a head injury, and later transported to a regional hospital. The Office of the Chief Medical Examiner notified police that Cook died Sunday from the injuries he sustained in the accident.

Police are still investigating. Dealernews will publish an update when the police investigation is completed.

Freedom Cycle is a 2012 Top 100 dealership.

Posted by Holly Wagner