Manheim Hosts Second Annual Motorcycle Auction

ATLANTA — Manheim Specialty Auctions teamed up with Bruce Rossmeyer, the world's largest Harley-Davidson dealer, Harley Davidson Financial Services and HSBC to host a motorcycle auction during Daytona Bike Week held earlier this month, selling 97 percent of offered vehicles. The sale featured 265 bikes, of which 257 were sold, at Bruce Rossmeyer's Destination Daytona complex near Daytona Beach, Fla.

"This annual event provides a great opportunity for our consignors to reach a large audience during the biggest motorcycle event of the year," said Eric Wagner, Manheim Daytona general manager. "I am so proud to be part of a great company that has the advanced technology and passion to coordinate such a successful offsite event."

Bruce Rossmeyer, owner of Destination Daytona and Bruce Rossmeyer's Daytona Harley-Davidson, employed Manheim Daytona Beach's services for the second year for an exclusive, on-site sale. This year's participants included Harley Davidson Financial Services and HSBC, both selling 100 percent of their units.

"This was our second year teaming up with Manheim during Bike Week, and again it was a great success," Rossmeyer said. "We were very impressed with the whole operation and pleased with the turnout."

Rossmeyer will continue to use Manheim Daytona Beach for monthly sales and will host an on-site auction again next year during Bike Week due to this year's success.

Bidders included 150 participating online via Manheim Simulcast, resulting in the sale of 78 units. Manheim Simulcast allows dealers to participate in the physical auction via the Internet during the sale. Buyers in attendance at the physical site hailed from all over the country.

"These events allow HSBC to offer its repossessed inventory through different remarketing venues while increasing its brand recognition in the power sports industry," said HSBC remarketing solutions manager Virginia A. Clark. "We would like to offer special thanks to the Manheim Specialty Auction team for its efforts at the Daytona Beach Bike Week event and we are looking forward to future partnership opportunities."