Manheim offers auction training, iPad giveaway

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INDIANAPOLIS, Feb. 18, 2011 - Auction experts from Manheim Specialty (Booth 5142) are here to share the latest techniques for creating a profitable used business. Dealers may register at the booth to win one of three iPads given away this weekend.

“If you’ve never participated in an auction, or have questions about the process, there’s no better place to get a fast education than Dealer Expo,” says Kim Miskotten, Manheim Specialty Auction’s national motorcycle and powersports manager. “We’re here to take all the question marks out of buying and selling, show you available web resources and online buying tips, and give you all the tools and knowledge you need for tapping into the freshest pre-owned inventory around the country.”

Miskotten and the Manheim team are seasoned industry veterans who understand retail needs and current economic challenges. They’re holding one-on-one sessions to help show attendees compete and succeed in today’s thriving auction marketplace.

Manheim also invites attendees to participate in a special four-day motorcycle and PowerSport Online Event Sale, running Feb. 17-20 in celebration of the Dealer Expo weekend. This gives dealers an opportunity to test the waters, especially if they are first-time buyers, says Miskotten. She invites “auction newbies” to stop by the booth and get a demo on how to participate.

At Manheim, almost 40 percent of sales take place online, and the company expects that percentage to grow. This trend has led Manheim Specialty to introduce certified inspections at upcoming sales — an important benefit when you can’t touch or hear a used bike or ATV. Other tools, such as Manheim Specialty’s Motorcycle and PowerSport Market Reports, provide customers a real-time look at auction data to gauge market trends.

In addition to physical sales at 16 Manheim Specialty dedicated motorcycle and powersport locations nationwide, monthly Thursday Thunder online sales offer open bidding and 24/7 access to all available inventory.

Visit www.manheimspecialty.com and follow the motorcycle and powersports experts on their blog (http://blog.manheimspecialtyauctions.com) Twitter (www.twitter.com/manheimsplcty). Manheim Specialty Auctions is a sponsor of the 2011 Top 100 Dealer competition. – Arlo Redwine