Mark Rodgers 'accsellerates' Dealer Expo

Publish Date: 
May 20, 2014
By Tracy Harris

Dealership University: A one-two-three punch

ANOTHER cornerstone to our world-class (Yes, I’m saying it) educational program is Dealership University. We’ve tapped them to lead our Marketing Pillar for the DX National Retail Conference: They’ll be delivering three interactive workshops to identify marketing targets, ways of integrating traditional and digital marketing, and new approaches for online marketing in 2015.

Dealership University is going to show you how you can conserve marketing dollars, re-allocate resources and emerge with much more successful results.

The DU approach to data analytics will give you the steps to reveal information to maximize your response rates with current and conquest customers. It’ll also show you how to integrate marketing plan elements so you can take control of your budget and smoothly execute new initiatives as your customers’ behaviors change. 

“Let’s face it, you’re all selling commodities,” explains Rod Stuckey, President of Powersports Marketing by Dealership University.  “The real difference between you and every one of your competitors is your marketing and your ability to cultivate repeat and referral business.”

Each of the DU workshops is an hour long and will be held consecutively on Thursday morning, so you can attend one, two or all three sessions.

You said you want world-class training programs. So far we’re delivering The Retail Owners Institute, Dealership University and Mark Rodgers. And there’s more to come; watch for additional announcements in June and our preliminary show program in July.

Are you ready?

Tracy Harris is senior vice president of Advanstar Powersports Group, parent of Dealernews. Email her at

Article originally appeared in the June issue of Dealernews.