Mark Rodgers to deliver high-energy sales training at Dealer Expo

Publish Date: 
May 19, 2014

SANTA MONICA, Calif. - Award-winning speaker, author and consultant Mark Rodgers will present a half-day, high-energy "sales accselleration" workshop at the DX National Retail Conference during Dealer Expo 2014.

Dealer Expo will be held Friday through Sunday, Dec. 5-7, at McCormick West in Chicago, It will be preceded on Thursday, Dec. 4, by the one-day National Retail Conference, organized by Dealernews. All retail attendees of Dealer Expo may attend the conference sessions free of charge.

"For this action-packed, three-hour sales session, Rodgers will guide attendees on a ride that will be sometimes funny, sometimes irreverent but always insightful," show management said.

According to Rodgers, Dealer Expo workshop participants will learn how to:

  • Create marketing place superiority,
  • Leverage "jaw-dropping" ways to engage customers fast,
  • Present product in ways unknown to your competition,
  • Leverage moments of power in sales exchanges,
  • Use seven "indispensable" showroom floor questions that you've never heard before, and
  • Close more business faster.

"Anyone can tell you to go spend a million on advertising," Rodgers said. "We're going to show you how to significantly improve your business with your most powerful weapon -- your people."

"We're going to show you how to significantly improve your business with your most powerful weapon -- your people."

-- Mark Rodgers

Rodgers and his wife, Amy (a former product manager at Harley-Davidson Motor Co.), own The Peak Performance Business Group ( based in New Berlin, Wis. Rodgers has spent more than 25 years helping dealers achieve "peak" sales performance, but has long been a best-kept-secret known primarily to Harley-Davidson dealers. His National Retail Conference program, the anchor presentation for the Dealer Sales Track, will address the sales needs common to all types of dealers.

"Selling today can be brutal," Rodgers said. "You need to build a powerful engine if you want to see the checkered flag, and that's exactly what we're going to do at DX14. And there's no one better suited than Advanstar and Dealernews to help powersports retailers do just that in today's competitive environment."

“Mark Rodgers has a unique combination of skills and abilities. He’s got the industry experience, the academic grounding, and is nothing short of a world-class communicator," said Tracy Harris, senior vice president of Advanstar's Powersports Group, producer of Dealer Expo (and parent of Dealernews). "Dealers who interact with him see immediate, dramatic and measurable improvement in their sales numbers.”

Retailers attending Rodgers’ Dec. 4 workshop will also receive a copy of his bestselling book: Accelerate the Sale: Kick-start Your Personal Selling Style to Close More Sales, Faster. 

Mark Rodgers began his career in the powersports industry in 1987 at Hannum’s Harley-Davidson and Kawasaki near Philadelphia, Pa.  He worked for Harley-Davidson in Milwaukee before starting his own consulting practice in 1998. Since then, he’s created and presented more than 1,750 sales workshops in nine countries and 42 states.

Rodgers joins two other educational partners for the DX National Retailer Conference. Dealership University will deliver a three-part workshop as part of the Dealer Marketing Track, and The Retail Owners Institute will present in-depth training on retail financial management, anchoring the Dealer Management Track. 

“A new, exclusive, in-depth education program is essential for propelling the retail sector forward in 2015,” said Mary Slepicka, group content director and publisher of Dealernews. “The National Retail Conference program must provide immediate, tangible value for our attendees. Our education partners will help us provide that value.”

Retailers interested in registering for the 2014 Dealer Expo, which includes admission to the National Retail Conference, should call 800-556-3369 or visit Companies interested in exhibiting should call 310-857-7328 or e-mail