Marketing agency launches consumer loyalty program

Publish Date: 
Apr 17, 2014

VERONA, Wis. - Simms Motorsports Marketing has unveiled a loyalty program to give motorsport enthusiasts instant discounts and savings at participating powersports dealers, auto parts stores, RV and camping retailers, rental car agencies and hotels.

The program, called the Motorsports Discount Card, is aimed at independent dealers and retailers of everything related to motorsports – including the hotels and motels enthusiasts frequent.

In addition to discounts and savings, cardholders receive two digital newsletters each month announcing new merchants that have joined the network and special deals. Members can also take advantage of a referral program, which gives them additional discounts for every friend or family member who enrolls, the agency said. Once a member, benefits are for life, it added.


Posted by Holly Wagner