Marvel, Harley-Davidson seek fan to star in new digital superhero series

Publish Date: 
Apr 15, 2014

MILWAUKEE, Wis. – Attention, defenders of freedom: Harley-Davidson and Marvel Entertainment want you to star in a new digital series.

Inspired by the recent success of  “Captain America: The Winter Soldier,” which grossed $159 million in the United States as of April 11, the end of its first week in theaters, Harley-Davidson and Marvel are organizing a rider fan online casting call for someone to star as "Agent 1" in a new digital franchise.

The franchise will introduce a new chapter of action and new characters created by Marvel's custom division exclusively for The Motor Co. Captain America, who has long been associated with Harley-Davidson, will be revving a brand-new Street 750, and the series will also be built around the new model. The mini-movie and digital comic will debut in Marvel and Harley-Davidson online and social channels this summer.

"Our collaboration with Marvel puts fans directly into the center of the action like never before," said Dino Bernacchi, Harley-Davidson U.S. director of marketing. "Starring as the hero in this new chapter with Marvel is not only the new Street 750 – but a real-life fan as well. The Street's features are right in line with the authenticity, toughness, action and individualism for which Captain America is known and revered by fans around the world, and sourcing our new hero directly from that pool is equally as real and authentic."

To enter the Harley-Davidson “Captain America: The Winter Soldier” contest, special agent hopefuls are invited to complete an online skills assessment and select a custom bike of their choice at After completing the assessment, each candidate receives a badge and special promotional offer. Legal residents of the United States who are at least 18 years of age can enter through April 30.

One grand prize winner will not only land the role as the eponymous "Agent 1," but he or she also will win a brand new custom Harley-Davidson Street 750 motorcycle and a rider training course, including a stunt riding lesson with Marvel's “Captain America: The Winter Soldier” stunt rider Riley Harper.

Posted by Holly Wagner