Max BMW buys Cliff's Cycle Revolution

Publish Date: 
Dec 20, 2010

Max BMW has bought Cliff’s Cycle Revolution in Brookfield, Conn., adding dealership to its own stores in Brunswick, N.Y. and North Hampton N.H.

Founding dealer Cliff LaMotta carried BMW, Ducati and Indian motorcycles. It’s likely that Cliff’s will continue with BMW and Ducati; Indian has hit the road,

While the Indian line has been jettisoned, the future of Ducati appears more solid, largely a matter of familiarizing himself with the Italian brand. "I still have to learn about Ducati," new owner Max Stratton the Waterbury

LaMotta retains ownership of the building and property and is leasing to Stratton.

"This is no distress sale. We're well-financed and well backed," LaMotta told the newspaper. "For me it was a hard decision. When I added it up from a business standpoint, it made sense."

The sale price was not disclosed.

Stratton plans to move his family from New Hampshire and take over as GM at the new store. He plans to retain Cliff’s staff and increase inventory.

Posted by Holly Wagner