MaximTrak says new F&I Menu System is catching on


Dealer F&I software provider MaximTrak Technologies saw milestone growth in the first half of 2011, the company says.

The company added 385 powersports and auto dealers as clients for its F&I Menu System, and says dealers using its web-based F&I Menu System “are routinely seeing results of more than $200 additional profit per vehicle sold and a 35 percent to 45 percent boost to service contract and GAP revenues.

"We're very excited by the results our dealers are seeing and the simultaneous increase in demand for our services," said Jim Maxim Jr., president of MaximTrak. "Dealers told us that what they really need is a process that truly impacts the customer experience at the dealership level, and enables them to replicate that experience on every single transaction. We have fulfilled that need with MaximTrak and provided an application that is fast, easy to use, and integrated into all of the mission critical applications on the sales floor."

In addition to software, the company provides its clients with a variety of training resources including a three-day intensive F&I training school for managers.

MaximTrak is a web-based platform designed to enhance the presentation of value-added aftermarket options to consumers and drive increases in F&I product sales and customer satisfaction ratings. The company says it integrates with all major DMS providers and the RouteOne credit submission portal, eliminating the need for manual data entry into multiple systems. The MaximTrak Dashboards reporting application automates the management of the department and provides dealers with real-time sales and performance statistics.

Dealers can request a no-cost price quote by contacting MaximTrak at 800-282-6304, or view further information at MaximTrak's website.

Posted by Holly Wagner

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