SUWANEE, Ga. - Maxxis and CST announced they will implement a Minimum Advertised Price (MAP) policy for all Maxxis ATV and motorcycle products and all CST bicycle, ATV and motorcycle products. The policies take effect Sept. 1.
Any Maxxis product must be advertised at a price which meets or exceeds the MAP for that product.
The policies apply to all forms of media advertising, including TV, radio, magazine, catalog, direct mail and online sales, and forbid the sale of Maxxis and CST products through online auction sites and third party listing sites.
"Violators will be subject to a series of escalating penalties, ending in a 12-month suspension of an account for a third offense," the brands announced.
“We think that this policy is fair to everyone involved, and will help to protect the value of our products for our customers and the Maxxis brand,” said Hulen King, director of Maxxis’ and CST's Specialty Tire divisions.
From a press release