MBA rolls out test ride insurance for dealers

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MBA Insurance is offering a unique new insurance program for riders and dealers to cover test rides.

The program available to motorcycle and scooter dealers as well as buyer/riders, is designed to make it easier for dealers to offer test rides.

“We are excited to offer this coverage to the dealers. They’ve been asking for something like this for years, and now they are able to let their customers enjoy a test ride with the added insurance coverage,” says Bert Alanko, president of MBA Insurance. “Most of us wouldn’t buy a car without test driving it first, so why should the buyer of a motorcycle or scooter part with a significant amount of money before testing their ride to be sure they are making the right purchase?”

Almost 90 percent of motorcycle buyers said a test ride had a moderate or strong influence on their purchase decision. Despite that statistic, less than half of consumers were offered a test ride in 2009, according to the annual JD Power and Associates survey.

“All the dealers say, ‘I could sell a lot more bikes if I could just let the guy test ride it,’” says Alanko. “We’re offering this program to make it easier for dealers to offer test rides and, in turn, increase sales.”

The test ride program is being rolled out to dealerships nationwide and is completely separate from the dealer’s general liability policy.

“Most dealers don’t allow test rides because they don’t have the insurance under their general liability. Even if they do, some dealers don’t want to do it because if they have a couple claims, they could lose their general liability policy,” Alanko says. “This policy will fall under the rental laws of the state the dealership is in, which puts this policy in a completely different category than the general liability.”

MBA will exhibit its Test Ride program at the Motorcycle Industry International Internet Expo on June 14 to 16; and the Dealernews International Powersports Dealer Expo next February.

Posted by Holly Wagner