McGrath group nabs naming rights to new Cedar Rapids venue

Publish Date: 
Jul 10, 2013

CEDAR RAPIDS, Iowa – McGrath Powersports will achieve some prime exposure now that its parent group has snagged naming rights for a new city amphitheater beside the Cedar River.

The riverfront venue will open as the McGrath Amphitheater-Cedar Rapids. The dealer group, which also includes automotive locations, is paying $75,000 annually for the naming rights for five years. The deal includes an option for a three-year extension at $79,590 a year, which would pay the city a total of $613,777 over eight years.

It’s a fitting arrangement for the 2013 Top 100 Dealer of the Year (pictured here) honored in the Dealernews March issue and hailed in an August 2012 cover story as an “event machine.”

Owner Pat McGrath with brother Bruce and nephew Mike of McGrath Automotive Group, announced the five-year contract with Mayor Ron Corbett.

“This is a perfect time and a perfect venue, and we’re excited to partner with the city …,” McGrath said during the event. “… We hope the five-year contract goes much farther than that. … For our family to get involved is a perfect fit.”

Corbett thanked the McGrath family for its current investment in the amphitheater and for what he said was the family’s history of investing in the community, according to the Eastern Iowa Gazette.

McGrath businesses in and around Cedar Rapids are McGrath Chevyland, McGrath Dodge Country, McGrath Buick GMC Cadillac, McGrath Kia, McGrath Powersports and two used car Superstores.

The still-under-construction theater will have a soft opening with a local concert Aug. 30, and its first major concert next May.

Posted by Holly Wagner