Memorial Day forecast: Better weather for dealers in Southeast, Southwest

Publish Date: 
May 20, 2011

Planalytics, a firm specializing in weather forecasting as it relates to consumer buying patterns, has issued its forecast for the critical Memorial Day holiday weekend.

Many locations have experienced challenging weather this spring. Businesses and consumers alike are ready for warmer and drier weather to support outdoor activities and seasonal demand.

The damp cool conditions will let up over the weekend of May 20-22 bringing warmer, pleasant conditions to the Southeast and the Mid-Atlantic. Although still cloudy and cool over New England, persistent showers will slowly taper off and come to an end by late Sunday.

As we lead up to the Memorial Day holiday weekend, early week warmth in the East brings temperatures in the 70s, 80s and even 90s to the South, providing a weather-driven boost to most businesses, particularly given this spring’s pent-up demand environment.

A strong storm system early week in the West will move into interior areas by mid-week. This increases the potential for yet more heavy rain in areas with rivers already swollen. Hail, strong winds and tornadoes are also possible in this region.

Northeast and Great Lakes: For the holiday weekend of Friday, May 27, through Monday, May 30, expect hazy hot and humid conditions with scattered showers becoming more frequent in the Northeast and eastern Canada. While no all-day washouts are expected, those attending holiday events or simply enjoying backyard BBQ parties may have to dodge the raindrops. A cooler, unsettled trend for this holiday weekend will be felt by Great Lakes and Upper Midwest businesses up against last year’s robust selling environment (comparison). Anticipate lower year-over-year demand for seasonal categories

Southeast, Southwest, and Northwest: The Southeast will trend slightly above normal, although similar to last year with humid conditions and a threat of showers. Temperatures will be in the 80s and 90s. In the Southwest, temperatures should be near normal, and warmer than last year in most markets. Additionally, favorable weather is likely from Texas into the Plains and across Deep South with highs in the 80s. The Northwest can look for changeable temperatures throughout the week as warmer temperatures early week are replaced by colder conditions over the holiday weekend. The week’s temperatures will trend warmer than last year.

Posted by Mary Slepicka