Men's lifestyle etailer offers Brough Superior Retro for a cool $250,000


A new high-end men’s lifestyle store is offering a $250,000 a Brough Superior motorcycle for sale via its website. The recently launched Builtwell Shop has a Specialty Shop section that focuses on a different subject for two months a a time. The Motoring Shop is open through the end of the year, offering the Brough along with some pretty pricey gear.

Stylin’ items include handmade American tanker boots created specifically for Builtwell (from the original design by Gen. George Patton) and a carbon fiber and lambskin helmet from French firm Les Ateliers Ruby.

The Brough Superior SS1000 Pendine, called the "Retro" to distinguish it from its 1930s record-setting ancestor, is a new motorcycle hand-built in Europe to modern specifications but in vintage form.

Builtwell has reserved the exclusive opportunity to sell the Brough without the new owner having to be placed on a long waiting list (currently until 2013) and, after personal consultation, since all Brough Superiors are custom built, will receive his motorcycle in about six months – half the usual wait time.

Posted by Holly Wagner

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