Metropolitan Choppers Fuses Steel Vision Into New Apparel Line

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Frederick, Maryland — Metropolitan Choppers is always on the cutting edge of artistic vision and craftsmanship with every new line of limited custom design bikes that they build by hand. Now their one-of-a-kind metal work designs will transform into a clothing line and soon find their way to MGM/Mirage's Treasure Island Hotel and Casino (TI) retail stores in Las Vegas, Nevada.

Beginning the 4th of July weekend, TI retail stores will launch the casual yet trendy biker-fashioned clothing for men and women. The new retail program will include Sirens of TI shirts and Metropolitan Choppers brand custom design apparel, assorted accessories, and custom designed signature leather jackets. This launch will follow up from the recent event in May at Myrtle Beach Bike Week where a new sub brand named "Big Dan's House" was introduced with limited edition choppers and apparel for the Big & Tall market.

This cross-promotion arrangement between Metropolitan Choppers and TI stems from a three-year relationship culminating with the Sirens theme bike and Metropolitan Choppers' own slot bank including five additional bikes for display on the game floor. Included in the design commission was a Sirens of TI show theme build which was recently featured in Hot Bike magazine. "Realizing the popularity of the Sirens of TI custom sculpted bike which conveys the vision of the beautiful tempting Sirens and splendor of the Sirens of TI show, it seemed like a natural fit to extend the brand essence of the bike to an apparel line for TI's retail stores," remarked Rick Hill, CEO of Metropolitan Choppers.

The Metropolitan Choppers builds are extraordinary bikes with a focus on precision and attention to detail. The vision and uniqueness of the build draws from the bikes' point of origin: the brand essence of the organization that has ownership of the bike. This creates revenue opportunity extensions from the custom-built theme bike. For more information visit: www.metropolitanchoppers.com. Contact Yvonne Garcia at ygarcia@hmaassociates.com or (202) 342-0676, Ext. 104.