MIC charges into 2011 with a full agenda


The Motorcycle Industry Council (MIC) and many of the groups under its umbrella are moving into 2011 with a host of new initiatives including a new quarterly retail sales forecast program, new Revive Your Ride! promotions and a new nonprofit organization to support OHV causes.

The initiatives come just as the MIC is announcing the addition of 36 new members, bringing the council's total membership to nearly 300.

The details of the initiatives are:

  • Quarterly Sales Forecast: This will be a proprietary member benefit that forecasts sales trends by vehicle category. The model will be built using retail sale info, dealer information, regulatory updates, owner survey data and economic trends. The forecast will also feature feedback from a panel of recognized experts commenting on industry issues, trends and observations.

  • Make/Model Database: Designed to standardize current and historical vehicle attribute data. The database will serve as a clearinghouse of vehicle information for MIC members, aftermarket manufacturers and distributors and companies such as insurance and finance providers. "This type of vehicle information will be available quickly via computer and will assist in numerous sales and marketing strategies, including research, sales planning, sales analysis and forecasting," says Tim Buche, MIC president.

  • Revive Your Ride!: The program designed to drive consumers into dealerships will launch two national promotions this year, one for spring and one in the fall. The promotions offer consumers the chance to win products or cash prizes, but to do so they must pick up an entry card at a participating dealer. To participate, dealers only pay about $20 for promotional materials.

  • Right Rider Access Fund: This is designed to support off-highway vehicle riders directly by promoting the safe and responsible use of off-highway vehicles and to preserve access to riding areas. The fund will support riders through safety, education and training, an OHV organization support program, and an access preservation support program. One hundred percent of any contributions made to the fund for a designated charity go directly to that organization.