MIC: Cycle Sales Down After 14 Years of Growth

Publish Date: 
Feb 18, 2008

INDIANAPOLIS, Ind. - The Motorcycle Industry Council (MIC) says new motorcycle retail sales declined in 2007 after 14 consecutive years of growth. The organization announced the numbers at its annual board meeting held last Friday at Dealer Expo in Indianapolis.

The MIC's preliminary estimate for motorcycles and scooters sold last year is 1,105,000 units, down 7.2 percent from 1,190,000 units retailed in 2006. The organization says a final, official number will be determined later this year when the MIC factors in distributors and manufacturers who do not report their sales figures to the association.

Still, despite the decline, 2007 still was at least the third-best year for motorcycle sales in the past 30 years. In addition, retail numbers for scooters and dual-purpose bikes were at the highest levels in the past 20 years.

The MIC estimates that combined, motorcycle, ATV and side-by-side sales topped 2.1 million units. The record for most new bikes sold in a year is 1.5 million units in 1973.