MIC Members Report Bad September

Publish Date: 
Oct 24, 2007

IRVINE, Calif. - What a difference a year makes. Motorcycle Industry Council members report a decline of 12 percent in motorcycle and ATV unit sales for this September from last. The off-road market was especially hard hit, with ATV and off-road motorcycle unit sales down 15.5 percent and 21.9 percent, respectively. Only scooters did well for the month, up 12 percent. (See the chart below of all September unit numbers and percent changes).

Year-to-date numbers through September are similar to the ones the MIC posted through June. The overall market is down 8.2 percent, only a tenth of a percentage point difference from before. The year-to-date percentage change in ATV sales went from down 10.4 percent through June to down 11.0 percent through September. The year-to-date increase in dual sales went from 4.3 percent to just 2.8 percent. The year-to-date change in scooter sales went from down 0.6 percent to down 1.8 percent. See the chart below for all year-to-date unit numbers and percent changes.

The MIC posts numbers on a quarterly basis. The data applies only to the MIC's 18 reporting members: Aprilia, Arctic Cat, BMW, Bombardier, Buell, Ducati, Harley-Davidson, Honda, John Deere, Kawasaki, KTM, Moto Guzzi, Piaggio, Polaris, Suzuki, Triumph, Victory and Yamaha. ATV sales do not include UTVs.