MIC: New-Unit Sales Down 42%

Publish Date: 
Jul 22, 2009
By Arlo Redwine

NEW-UNIT RETAIL sales continued to plummet in the second quarter when compared to the same period last year. Through the first half of the year, dealers retailed 42 percent fewer motorcycles, ATVs and scooters made by the manufacturers that report numbers to the Motorcycle Industry Council. In comparison, sales were down 32 percent through the first quarter.

The MIC also announced today a 48 percent decline in new-unit sales for June (see tables below for a full rundown).

Exacerbating the percentage declines for scooter and dual-sport sales is the fact that their numbers last year were up greatly over 2007 levels. High gas prices helped scooter and dual-sport numbers climb 66 percent and 24 percent, respectively. In comparison, so far this year their numbers are down 67 percent and 47 percent, respectively.

The MIC posts numbers on a quarterly basis. The data applies only to 19 reporting manufacturers: Aprilia, Arctic Cat, BMW, Buell, Can-Am, Ducati, Harley-Davidson, Honda, Husaberg, Kawasaki, KTM, Moto Guzzi, Piaggio, Polaris, Suzuki, Triumph, Vespa, Victory and Yamaha.

ATV sales do not include side-by-sides.